How does Network affect in the world Essay Example | Topics and Well Written Essays - 1250 words

How does Network affect in the world - Essay Example Over time, and especially recently, the same has been transformed from these old means into more recent ones in ways like use of social networking sites. Its modern conception was the result of the development of the bulletin board system. These were originally meeting places where people could upload information on the events they were planning to conduct as well as exchange knowledge and other information. Moreover, they could also download information in the form of games and other software. These sites were created by people who made it their hobby to put together forums for people to share on topics and events of mutual interest. The online transformation continued over time to the email where information could be shared with friends and those within a given social network through text. However, this did not end here as over time, the opening of the internet to the general population of the world has transformed how people share ideas and communicate with each other. Creative minds came up with online social networking sites such as â€Å"Six Degrees†, â€Å"Classmates† and even â€Å"AOL† (standing for America Online). These set the playfield for later players who came in later such as Facebook, MySpace, Friendster, LinkedIn and Twitter. The above later sites that spawned from the year 2000 and on made significant progress in bringing people together and changing how they interacted as per their interests. Facebook made the most important mark in the whole business of social networking. In just a short period of its launch, it has garnered millions of users due to its trendy name, †Å"Facebook† and the fact that it encouraged people to be open and be themselves on the web (Nickson par 5-20). Most of the benefits emanating from the use of social networking are based on the world business. Social networking has provided a cheap and cost effective way to communicate and share information on business and personal issues online. This is

REFLECTION paper on Bilingualism, American Style (will fax chapter) Essay

REFLECTION paper on Bilingualism, American Style (will fax chapter) - Essay Example da who were already fluent in English; now immigration has steadily increased to include many diverse countries in which English may not be spoken at all. Data shows that in successive generation of non-English speaking immigrants, the tendency to embrace English as the primary language used has increased. Several factors are cited for this trend, including the fact that society has placed a stigma on the use of any language except for English; this is only combated when immigrant families maintain their heritage language at home and when specific cultural groups occupy their own neighborhoods (for example, Chinatowns). Where a few decades ago schools in the United States did not have any real need to include secondary English language classes or primary foreign language classes into their curriculum, now 1 in 5 students in America is either a foreign-language immigrant or the child of one. This means that the call for updated language classes is much more demanding, particularly when English remains the only official language used in the United States. In 1968 the Bilingual Education Act focused on Native American groups and other minority language groups like the Chinese; these reforms were minimal, however, and the modern classroom finds them very lacking. Half of the country’s population growth in the 1990’s came from non-English speaking immigrants or their children, and while such groups traditionally have held onto their cultural and language differences while living in America, now we are seeing that more and more of them feel the need to take on English as the functional language of their country of business. While non-English speaking immigrants and Native groups that reside in rural areas of the United States tend to hold onto their own languages more stubbornly that their counterparts in urban areas and cities, all of them have increasingly made an effort to integrate in terms of language. According to demographic and linguistic data

Nespresso Club In China And Eastern Europe Marketing Essay

Nespresso Club In China And Eastern Europe Marketing Essay Nespresso is the worldwide pioneer and market leader in premium-portioned coffee. It launched the first system of extracting coffee from capsules to the domestic household market. They currently operate more than 200 boutiques in key cities around the world. The Nespresso Club concept has been successful in Western Europe. The concept is simple: when a machine is bought, the customer joins Nespresso Club on Internet to purchase capsules. This case study investigates on the expansion of Nespresso Club in China and Eastern Europe and that may affect Nespressos entry of these markets. Discuss the key environmental factors that may affect Nespressos entry of these markets, and comment their business implications. Coffee tastes and perceptions are changing fast. Both Western and Eastern European countries have seen an explosion of trendy coffee shops over the past decade. Coffee has become a fashionable lifestyle drink and consumers across Europe are demanding products that allow them to replicate the coffee shop experience at home. (Mintel 2010) On the other hand, the key environmental factors that may affect Nespressos entry in the market of Eastern Europe and China are grouped into five factors: Social-Cultural: The Chinese have the habit of drinking tea. About coffee, they know only freeze-dried coffee. China is the worlds first country to have planted, prepared and drank tea. A culture related to tea made its appearance in a long history. Tea is indispensable in the life of Chinese. It is not only seen as a beverage, but it has also become a cultural art that expresses the philosophy, the aesthetic vision and the lifestyle of Chinese. According to the secretary of the European Coffee Association, Eastern Europe could be the biggest potential developing market of coffee. Moreover, the consumption could develop radically in Poland, Romania and the Czech Republic (Mooradian Swan 2006). He also added that for coffee consumption grows in Eastern Europe, it would be necessary to stop for consumers to consider it as a luxury product, but as an everyday consumer product. Tea is truly present in Russian society and it is inseparable from the Samovar Ceremony. Today, tea drinking around the samovar is to perform a warm and friendly gesture. (Healthy Tea Magazine 2008) It is a moment of sharing within the community in which everyone benefits from home and the presence of each. However, coffee market is expanding in recent years in this country. Legal: There are several barriers in China to establish itself in this country. There is a lot of paperwork to enter in the country. Nespresso sells the machines under license. Their concept, the machine and capsules are protected by 70 patents (School Project 2010). Nevertheless, the China market is risky because after few months the product is counterfeit. No legislation is truly effective in China for the counterfeiting. Under the legislation in force in Russia, over 60% of the products to be sold in the country require compulsory certification or license. That is to say, they must be approved by relevant Russian authorities to verify compliance national standards (Malchik 2010). Economic: China is the second largest economy after the United States. The country had a particularly strong economic growth since the 1980s. However, the population remains relatively poor. There are large disparities between regions and individuals. (BBC News 2009) Eastern Europe consists of a poor population, but its emerging economies have improved their purchasing power in recent years. Nevertheless, machines and capsules are expensive in spite of everything. Political: China has introduced a new tax for foreign companies (Proexport 2008). It would be for maintenance and construction of cities and educational support from foreign companies and foreign persons with business interests in the country. To control imports, the Chinese authorities have introduced restrictive measures applied to many products: the requirement to obtain an import license, the application of quotas and the application of tariff measures. (Thompson 2009) In Russia, there is a lot of bribery for companies. Approximately 80% of companies operating in Russia are forced to pay bribes. Further, the average amounts have increased in recent years. In 2000, a company had to pay on average  £6500 to have no trouble. Now, they must give  £85 000. It is the equivalent of the price of a small apartment in Moscow. Écouter Lire phonà ©tiquement Technological: Consumers must join online the Nespresso Club to purchase capsules from Nespresso Boutiques but only 45% of the population in China have Internet. Over 80% of households have Internet access in countries of Northern Europe. Eastern Europe is trying to gradually catch up delay Internet access, but it is very long to implement. Question 2: Consider opportunities and challenges for Nespresso in these markets in managing customer relationship and sales through the Internet. What are the advantages and disadvantages of such an approach? On Nespressos website, the Nespresso club can give access to a full range of services tailor-made for customers. This concept has been successful in Western Europe. Opportunities for Nespresso are to have consumers on Internet to control the different information. The advantages for Nespresso in these markets in managing customer relationships and sales through the Internet are the ability to know the expectations of customers and to read the consumer reviews on products. Nespresso Club allows a direct customer contact thanks to emails or discussion boards. On Internet, this is the best way to promote products and introduce the company. It creates a close relationship with consumers and forms a special connection. It hopes to turn them into brand advocates. In addition, it updates the database marketing and it can adapt sales strategies. Furthermore, if it does not sell in supermarkets but only in Nespresso Boutiques and Nespresso Club, the branding is positive and reflects a luxury product. By having the main service exchange online, Nespresso retain control of supply channels. Thus, it can assure high quality standards that build a brand identity. (New Media 2009) Challenges for Nespresso are to convince consumers to drink coffee in these markets, to buy a Nespresso machine and to join Nespresso Club to purchase capsules. The disadvantages with such an approach are that the consumers dislike purchasing online, especially Chinese people. Moreover, in China, only 45% has Internet and boutiques are in big cities. There is a large part of the country, which is not covered by Nespresso boutiques because major cities are in Eastern China on the coast (Alvarez Wilding 2008). Such an approach is risky for several reasons. Consumers do not necessarily want to join in the club online, especially to purchase coffee capsules. Further, some consumers prefer to have someone to talk in face-to-face and not on the Internet through emails or discussion boards. In Eastern Europe and China, a portion of population has low incomes. They do not want to waste time so they buy products they find at the supermarket. In addition, they have not all used to order online because this is not in their manners. Question 3: Given that the Eastern Europe and China are emerging markets, would you consider that Nespresso could successfully apply the Nespresso Club concept developed for the Western markets, or should the marketing strategy be adapted to reflect the markets specifics? Support your view on this with examples. Nespresso has not adapted its concept in these markets. However, some companies have chosen the adaptation strategy: Carrefour is a French international chain hypermarket. In 2009, Carrefour is the third in the world biggest to make profit behind Wal-Mart and Tesco. The adaptation of Carrefour consumption patterns for Chinese people is evident in the stores: the fish are alive in aquariums, customers choose their own pieces of meat and fresh products are extremely varied more than in Western Europe. Likewise, McDonalds in China has adapted its menu to meet the Chinese taste. There are a lot of fried chicken instead of meat in the hamburger because more Chinese people like it. Unlike Western Europe people, they like meat more than fried chicken in their hamburger. Further, it is very important to most Chinese consumers to have coupon deals so McDonalds offers several coupon deals to compete the KFC fast food. Nevertheless, McDonalds has standardized the concept in Europe and USA with identical hamburgers and restaurants. Nespresso is not the only one to have standardized its own concept. Several companies have preferred standardization: Like IKEA, it offers home products that meet the needs of people worldwide. For people with needs, tastes and budgets which are very varied. IKEA has the same structure and offers the same furniture catalogs in the world. IKEA stores around the world have the same range of products. It sells a similar lifestyle worldwide. The catalog contains from 2000 to 3000 products and it is the same furniture everywhere in the world. The concept is a success in Russia. It worked very well. Then, Starbucks Coffee has established in China with the same concept as in USA and Europe. Coffee shop has a friendly atmosphere thanks to its decoration, comfort (chairs, sofas), the music played and the ability to take his time in the shop (Wi-Fi connections). This place has attracted the Chinese despite their taste for the tea. Nespresso chose to apply the same concept in Eastern Europe and China. It is a good strategy because it achieves economies of scale in research and development. Thanks to standardization, Nespresso has a consistent brand image across markets. Further, a standardization strategy is much less complex to implement and it is quickly operational (Chernev 2007). Standardization can lead to failure despite the economies of scale that it generates because people do not want to change or abandon their culture.

Essay --

RECRUITMENT PROCESS Job classification is to group job positions and then value them in a fair and transparent manner according to various functions as well as geographically. Job titling is to provide a title to each job classification in order to define and recognise the responsibility and level of the position. At ArcelorMittal, they use a customised statistical tool known as the LDA methodology which rates the function of the job, its content and the responsibility involved. Factors such as value added by a given business area, scope of function covered by the position, level of skill and professional know-how, geographical scope of the position – regional, national or global, autonomy – reporting levels and several Macro and Micro-economic environmental accountabilities and challenges are considered to obtain a numerical value termed ‘JOB POINTS’, based on which jobs are then classified. After this step an evaluation is carried out by the current incumbent and the manager in order to have a detailed understanding of the position. A report is then prepared on the...

Film Study of the Blind Side

The Blind Side was based on the life of Michael Oher a teenage African American boy whose mother was battling drug and alcohol addictions, in the projects of Memphis Tennessee. Mike as he is know in the movie was in foster care several times and always ran away to his Mother, thinking that no one could ever love him the way his Mother could, even with her ongoing addiction. Mike often slept at his fathers friends home, but even he could not give Mike the support that he desired. He would wash his clothes in the sink at the local laundry mat, and often had to steal food from the local gas station just to survive.When his only caregiver whose couch Michael slept on every night took his own son to a private Christian school to try and get him scholarship to play basketball, the coach of the basketball and football team saw Michael playing and offered to try to get him a scholarship as well. Much to the dismay of the board Coach Cotton was able to convince them to accept Mike on scholars hip. In his first few weeks of attendance at Wingate Christian School Mike walked and took the bus too and from school, until Thanksgiving night a family driving home from a school play saw Mike walking home in the rain with no coat.This would be a major turning point for Michael’s feelings of never being wanted or loved. The Tuohys an upper class white family saw Michael walking and Leigh Ann demanded that her husband Sean pull the car over so she could go and talk to him. Over the next several weeks the Tuohy family offered Mike a place to sleep, new and clean clothes, and a family that cared for him the way a family should. The Tuohys had 2 other children S. J an adolescent boy with a love of football and Lily also know as Collins.When friends of the Tuohys found out that Michael was living with them they were so closed-minded that they said they were worried about Collins well being and safety. Leigh Anne then wanted Michael to become a permanent member of their family an d obtained legal guardianship of Michael. It wasn’t until then that she learned of Michael’s poor grades and family situation. As they got to know Michael more and more they saw his potential and helped him make the football team, S. J was a key role, teaching Michael the ins and outs of everything football.In his senior year Michaels greatness attracted the likeness of several different college football teams who wanted to offer Michael full football scholarships. They then realized that Michael had to get his GPA up in order to be able to attend college. The Tuohys then hired a private tutor Miss. Sue who shared a love for Ole Miss football just as big as their own. Miss. Sue helped Michael realize that he had potential for being great. During the courting between football teams, Michael had decided that he wanted to play for Ole Miss just as his adopted father had.Michael would graduate and then become involved with the NCAA investigation, where the NCAA would quest ion his reasoning to attend Ole Miss because of donations that were given by the Tuohys over the years. In the end Michael and Miss Sue would both be attending Ole Miss, Miss. Sue as his own personal tutor. Michael Oher would then go on to be drafted by the Baltimore Ravens in the first round of the draft. The film The Blind Side was both based on a true story, and also a book that was written by Michael Lewis in 2006. The movie was released in 2009 and quickly became a hit and an inspiration to foster children around the country.According to Michael Oher, the movie was not completely as it happened, for example S. J didn’t have to teach him the ins and outs of football, he knew everything about football before he came to live with the Tuohys. But for the most part the movie was accurate over all. In one scene Leigh Anne was having lunch with her friends at a high-end restaurant, her friends questioned her reasoning for taking Michael in with racial undertones, and inappropri ate comments. I have personally been to the Deep South and the Midwest seems to fit this role better, snooty over privileged white women with a chip on their shoulder.I feel as if this scene would have been more historically accurate 20 years ago, but there are racially insensitive people all over, some just hide their insensitiveness better than others. Another scene was where in Michael’s first football game, the referees only threw flags on plays that he made, when there was no reason for a flag to be thrown. This I feel is very accurate historically, football and the South are hand in hand, and anything out of the ordinary or anything that threatens a team will not go overlooked by anyone.The referees most likely felt that Michael had an advantage over the other players just because he was African American, not knowing that a few weeks prior Michael couldn’t even tackle another player, and still had to think that the person he was to tackle was a threat to his fami ly. After reading different reviews from this film, I’ve chosen two different reviews one from the Washington Post and the other from Variety. Each review gives the movie at least 3 out of 4 stars but for different reasons. Firstly the WashingtonPost. om, they gave the movie 3 out of 4 starts, but open the review with a very negative view of the advertisements for the movie â€Å"There's been something off-putting about the ad campaign for â€Å"The Blind Side,† a drama about a white woman who adopts an African American high school student, from trailers trafficking in nearly every troubling African American stereotype in movies (from the Magical Negro to the surly low-level bureaucrat), to posters featuring the patronizing image of Sandra Bullock gently leading her looming, gentle giant of a son down a football field. The Washington Post feels that The Blind Side does a good job of depicting Oher's good fortunes and the Tuohys ability to cross-racial boundaries in th e Deep South. The next review from Variety. com only saw the good aspects of the movie and gave it 4 out of 4 stars. â€Å"It's difficult to imagine anything that could long impede or contain the force of nature that is Leigh Anne Tuohy, the feisty Memphis belle played by Bullock with equal measures of acerbic sass, steel-willed brass and unabashed sentiment.Bullock is thoroughly convincing in the role — right down to her credible accent and the blonding of her normally brown tresses — and she's not afraid to occasionally keep auds guessing as to whether Leigh Ann's actions are driven by a heart of gold or a whim of iron. † Variety sees Leigh Anne as a loving foster/adoptive mother, who despite her social status and her seemingly tough exterior finds it in her heart to take Michael in and accept him as one of her own.The only negative comment they have about this film is that it seems as if nothing could ever go wrong until the final part of the movie, I suppose they saw this as being slightly overly optimistic in a world filled with pessimists. This film is a perfect choice as it relates so much to this class, not only does it cover racism but also it shows that those boundaries can be thrown out completely. A white upper class family who takes in an African American boy seems like something that would be straight out of a book; to cross such a deep seeded line took courage and determination on the part of the Tuohy family.They were proud of what they did and who Michael was/is as a person and didn’t choose to see him as a color but as a teenage boy who needed help, their help. If ever there was a story of over coming ones background this is it. This movie is a great way to show children that people are people no matter the color of their skin, and that everyone should have a family who cares for them no matter what. This would actually be a great section to have in the textbook about transcending racial barriers, and over coming s tereotypes, and it’s a true story to top it off.Both my wife and I watched this movie and on several occasions we both welled up, it’s one of those movies that just make you feel good, and make you want to do good. There were several scenes that made this movie great and choosing just a couple of them has taken careful deliberation on my part. The first scene that really hit me the hardest was when Big Mike was walking down a dark raining street and the Tuohys were driving home from the play on Thanksgiving, they saw him without a coat walking in the cold.Leigh Anne told her husband to stop the car and she got out to ask him where he was going and if he had a place to stay, after figuring out that he was homeless she told him to get in the car and that he was coming with them. I know there are some many kids out there whose parents simply don’t care about them and they have to raise themselves, but seeing it and knowing it are two different things. I can honestl y say that if I was in this situation I would have done the same thing and I know that my wife would make sure I did.The next scene is at the end of the movie when they brought Michael to Ole Miss to start his first semester of college, Leigh Anne was too strong to ask Michael for a hug, and she didn’t want him to see her cry so she gave him a nod and a slight side hug and told everyone to say their goodbyes and she walked back to their car, Michael then looked at Sean and asked him what was the matter, he replied â€Å"She’s like an onion you have to peal back her layers slowly†.Hearing this Michael then walked over to the car and said to her â€Å"Momma, I need a proper hug. †. This is the one scene that got me to well up, I know how it feels to want to show a softer side but not have the courage to show it. I face this on a daily basis with my two sons, so to see someone being so exposed and vulnerable was a perfect way to end this movie. I really do t hink that this movie is a perfect learning tool for children to show them that color is just something your eyes see, it has nothing to do with what’s on the inside.

Polar Opposites

English 101 March 01, 2013 Polar Opposites When my twins were infants it was much easier for everyone to acknowledge them as twins. A big clue was the double stroller. There was never a question if they were twins as long as I had that linking stroller nearby. But as they grew out of the strollers they grew into themselves. Now that they are six years old nobody would suspect them of being twins. They are complete opposites. I often joke to others that if I sent someone into a room full of kids and gave them a picture of Benjamin and asked them to pick out his twin; they would more than likely come out with a different kid altogether.The twins don’t only differ in appearance they are also very diverse in their character, and interests. Although Benjamin and Nathaniel are twins, the only thing they share in common is their birthday. The twin’s features are extreme opposites. Benjamin stands at least two inches taller than Nathaniel. He has blonde curly hair, light brown eyes, and is so fair he must wear sunscreen and a hat when out in the sun. Nathaniel on the other hand, has stick straight jet black hair, deep brown eyes, and a natural tan that will outlast the longest winters.It’s even difficult for me to buy matching clothes since the twins sizes are in found in different departments of the store. In addition to them looking more like friends than twins their characters are also much different. Benjamin will think everything through prior to jumping in and doing the event; he is very safe and will not bring any harm to himself. Nathaniel, however, has ridden in an ambulance and a helicopter being rushed to the hospital after making the wrong choices.There is no roof too high to jump off, no room to dark to enter, and no distance to far to wander. There have been many trips to the emergency room for stiches and x-rays. Benjamin has figured out that if Nathaniel didn’t get hurt doing something then he should be safe and will follow c autiously behind. Their diverse character works well for the two of them. They easily outwit their parents by Benjamin acting as a decoy while Nathaniel takes advantage of the distraction and scales the cabinets to sneak a treat for the two of them to enjoy later.The biggest difference between the two is what captivates their interests. Benjamin is very artistic and will spend hours with a new box of crayons and a pad of paper. Nathaniel on the contrary would be happier with a sword fighting off dragons. This is very helpful when it comes to the boys playing together. They rarely fight over toys, and they play together more like best friends than competitive twins. Their individualism has always been apparent. Even as infants one was always happiest in the swing while the other content with rolling around on the floor.As you can now see the twins are polar opposites. The only thing they have in common is that they shared a womb for the same nine months. Benjamin and Nathaniel will n ever have to compete to prove their individuality they were born poles apart in personality. Having unique hobbies will keep them entertained throughout the years. For Benjamin and Nathaniel being twins doesn’t mean they need to compete for attention, being twins simply means having a best friend.